Tom Frouge|curator, ¡Globalquerque!

In retrospect, Tom Frouge began his music career one Sunday night in 1964 in front of the television watching the Ed Sullivan show. He began his music business career in 1988 as a disc jockey at free-form radio station WPKN-FM in Bridgeport, CT, where he also served as music director for eight years. During his tenure at the station, Tom began working at Green Linnet Records where he served as Director of National Promotion for five years. He also oversaw the label’s Red Bird imprint, which specialized in American Roots music, and was A&R and Project Manager for many of the label’s world music acts on the Xenophile imprint. In 1998 Frouge joined Putumayo World Music as Senior VP of Promotion/Artist Label Manager, moving over to Triloka Records in 2000 as Senior Vice President and General Manager.

Tom has worked in most aspects of the music business (labels, management, promotion & marketing, publishing, record producing, presenting, songwriting). He is Executive Director, Avokado Artists, a 501(c)3, 360°arts organization dedicated to cross-cultural understanding through the arts and the cultivation, promotion, presentation and preservation of culturally significant artists and their work from around the globe. The organization’s activity include artist management, presenting and consultation and is home to, among others, Iraqi-American oud virtuoso and composer Rahim AlHaj, who is a NEA 2015 National Heritage Fellowship Award recipient and 2-time Grammy nominee, Puerto-Rican singer-songwriter-activist Ani Cordero and pan-Latin, socially conscious group Baracutanga among others. In 2011 Avokado Artists launched an independent, in-house label (Avokado Artists Recordings), whose debut CD Aam Zameen by Kiran Ahluwalia was honored with a 2012 JUNO Award (Canadian “Grammy”).

Tom is also co-founder, curator and director of ¡Globalquerque! New Mexico’s Annual Celebration of World Music & Culture, a 2013 recipient of the Creative Bravos Award, entering it’s 13h year, and recently launched Festival Chispa, now in it’s 2nd year. Tom also brings artists to perform in New Mexico throughout the year. He has been a consultant for a number of music labels and organizations and served for 5 years as Music Liaison for Economic Development, City of Albuquerque. Tom has served on and moderated numerous panels on Radio, Promotion, Marketing, Presenting, Festivals, at such conferences as WOMEX, APAP, SxSW, North American Folk Alliance, Puerto Americas and FIMPRO and has written articles for various publications including and Gavin. In his spare time he programs threeinternet radio streams for and hosts a weekly local radio program on KUPRPlacitas, NM. Tom is the proud father of and to Talis Chase Frouge and is madly in love with Mexican magical realist artist Jade Leyva, his wife of almost 7 years.

Lectures @ Tents |10/22(Sun.) 14:00
 A World Music Feast Spanning North America and Asia

Speakers: Tom Frouge (curator, ¡Globalquerque!), Kristy Edmunds (executive director, Center for the Art of Performance), Ryuji Noda (curator, Sakurazaka ASYLUM), and Lu Zhong-qiang (curator, Fork on the Road)
Host: Roger Lee

What are the similarities and differences between world music festivals around the world? How are themes and performers selected? What should performers do to get invited? Come listen to what these four well-reputed curators from the US, Japan, and China have to say about their experiences.

※ There will be a limited number of interpretation headsets at the venue on a first-come first-serve basis,
so get there early!
※Those who work in the music industry are welcome to pre-register for free entry.
To register, please visit: